For Komfort, we deliver a full scope of brand activation across our advocacy teams from social media and Influencer Marketing to PR and AI-powered solutions.
Our role is to ensure the brand stays present wherever people look for inspiration, advice and practical guidance while planning their homes.
A key highlight of this collaboration was the launch of Komfort’s TikTok presence – a platform where people increasingly explore ideas, compare options and look for practical tips before making home decisions.
Instead of adapting traditional advertising to the platform, we activated Komfort natively within TikTok culture. Through creators playing relatable roles – the insider, the DIY struggler and the demanding switcher – we built content around real renovation dilemmas and everyday home choices.
Organic storytelling was amplified with Spark Ads, Superlike formats and product-driven content, creating an always-on model where paid and organic worked as one.
Around this social engine, we activate Komfort across our broader scope of services:
🚀 Social media strategy and content production
🚀 Influencer Marketing and creators collaborations
🚀 PR and communication support
🚀 AI-powered solutions enabling scalable content production
Together, these elements form a connected activation ecosystem that keeps Komfort relevant across platforms and moments of decision.
The result? A brand presence that doesn’t just showcase products, it activates ideas for creating a more comfortable home.
The effectiveness of this approach was recognised by the industry — the campaign “Black Sales Weeks in Komfort” received an award at the IAB MIXX Awards 2025.
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