When our media sister company received the brief for Eobuwie’s autumn campaign across four markets (PL, CZ, RO, GR), it was clear that traditional production models wouldn’t keep up. The scale of formats - display, social, programmatic, combined with extreme time pressure, required a fundamentally different approach.
They turned to us to activate a solution built for scale.
We proposed a hybrid production model, combining creative oversight with automation and Generative AI. AI was used to create missing assets and lifestyle context, while our automation system handled hundreds of language versions, format adaptations, and placements - all within one coherent visual framework.
A flawless execution delivered in under three weeks, with nearly 80% lower cost, as compared to standard market benchmarks, without sacrificing brand consistency or quality.
The success of the autumn campaign built immediate trust. For Modivo’s key Christmas campaign, our client returned to us - this time with even higher expectations. Thanks to the processes already activated, the second edition was delivered in a record 1.5 weeks, maintaining full visual coherence across markets and channels, while keeping budget efficiency high.
This case shows how automation, when paired with creative control, doesn’t limit ideas - it multiplies them.
Back to all work